case studies

Hotel Group

Our group manages a good number of facilities with different seasonality and needs a tool that is able, at a centralised level, to define and launch complete communication activities, offer management by the group, with a high level of control and autonomy and that gives concrete results in terms of conversions, disintermediation and brand growth, without underestimating the aspect of creating as much as possible real economies of scale in the costs of digital services.

case studies

Hotel Group

Our group manages a good number of facilities with different seasonality and needs a tool that is able, at a centralised level, to define and launch complete communication activities, offer management by the group, with a high level of control and autonomy and that gives concrete results in terms of conversions, disintermediation and brand growth, without underestimating the aspect of creating as much as possible real economies of scale in the costs of digital services.

Optimising the training of seasonal staff

Real increase in recognisability of the structures and the group

The customer at the centre of our attention

Optimising the training of seasonal staff

Real increase in recognisability of the structures and the group

The customer at the centre of our attention

Initial needs

As a group, we need to collect and constantly update our customer database and have it available at all times to engage and sell our products, both at group level, creating synergies in the various locations, and at individual structure level, talking about ancillary services and activities that collaborate with our brand, highlighting all the advantages of being part of the group.

Having a lot of rotational or seasonal staff, it is very important to us that, as the face of our company in the guest touchpoint role, they are able to use our software, sell our services and manage their bookings, so we pay particular attention to the training and user-friendliness aspect.

We try to maintain all key services within the facilities, taking care not to disrupt the modus operandi of our employees and not to waste resources by paying for services that are not used to create value for the whole group.

Stakeholders Engaged:

Marketing Manager: Ilaria

Revenue Manager: Marco

Activities and results

With W4G we have found a tool that allows us to manage the group's communication by involving the most suitable guests at the most opportune moments, thus guaranteeing concrete results.
In a short space of time, we have managed to improve the positioning of the brand and the establishments that are part of our network both in terms of rankings on online booking platforms and in the number of reviews collected, using services that allow us to easily engage unsatisfied or partially satisfied guests in order to fulfil missed needs.

Through the dashboard we have succeeded in creating a true standard of communication for the group, which conveys to guests both the specifics of the facilities and the "pluses" of being our guest, making all the services and attractions that can enliven and enhance their stay easily accessible.

Thanks to the We4Guest team and the simplicity of the platform, in a short space of time we have made all the establishments autonomous in the management of their own verticality, from the creation of services to sell to guests to the targeted communications that we can send at specific times during the client's stay, guaranteeing a constant training service for our employees who are thus facilitated in their activities thanks to the We4Guest suite.

We4Guest modules implemented in this case study:

Digital Concierge

See product

Wi-fi and data collection

See product

Online reputation and widget

See product

Customer satisfaction

See product

What they say about us

en_GBEN

Home